Lori J. Ward

Music Mail / Unlove Recordings / Beatworks // (A)

From 1993 on, International DJ Hi-Fi Princess aka Lori Ward established herself rapidly in the underground party scene in her hometown Victoria in Canada. Her love for music evolved fast into a strong desire to start spinning.

From 1998 on, Miss Ward was continously taking part in the ever-changing music scene in Europe and kept on evolving her sound into a sophisticated mix of Techno and Electro. Additionally, the Hi-Fi Princess stood behind the decks in some of the most wanted clubs and festivals in the world! Loris first release was on Shimmy Recordings in 1999, her track "Refused Entry" came out within the "Collective Thoughts EP", that soon gained great reputation by some of the top Djs of the scene.

After having lived in New York City for four successful years (98 till 02), she made the decision to move back to Europe where she found a new home in Vienna, Austria. Her interests fixed in the studio, while still having the stuffed Dj-schedule, what meant hard work and patience.

In 2004 she took the next step of her carreer and released her first album under the alias Lori J. Ward. "Foreign Communication" is a 13 track downtempo cd, available at www.ebl.cc and beatport records.

Leaving behind this wave of success, Lori J. Ward decided to try something new and fresh, and started to sing as well. The multitalented Lori therefore founded a new project together with Tobias Frick in 2005. The live act is called "Phonix" and includes her fascinating voice! Her vocal career was somehow rushing into her life. On her "Phonix" album "House of Jive" her voice is part of electro-breaks-down tempo and rockish. And as the new vocalist for Greeks successfull House-export Kevin Sunray, she released one of the top hits on the dance charts in 2006 that held the number one sales position on decks.de for three weeks: Kevin Sunray & Agent Greg feat. Lori J. Ward, "Breathe Easy".

"Breathe Easy" on Caballero Records, Lori has had many requests as a vocalist. Recently, thanks to "Breathe Easy" , Lori has teamed up with many sucessful producers including Kevin Sunray, Mario Ochoa, Dj Alexsij, The Whiteliners and many more.

As well as her well sought after "Minimal in my head" released in 2008.

Lori J. Ward with her ever changing style, as unexpected as unforeseeable, performing live with "Phonix" and djing house/electro and groovy techno-tech-house and minimal. At several live acts she already caught people with her charismatic and soft voice and dj skills, from the eye of the beholder it even looked like there was a little star shining as if already rising. Watch out!